Search Engine Optimization (SEO) & Search Engine Marketing Service
You CAN make the web work for you if you combine the right strategy with fine-tuned execution. At Rapid Response Marketing, we vow to deliver personalized service that transforms the web into your best business partner. Our web marketing experts will work with you to identify your needs and goals and determine the best way to generate more traffic to your site and greater revenues, whether it's through search engine optimization, pay-per-click advertising campaigns, or a combination of both.
Search Engine Optimization is much more than just submitting your website to directories and search engines, although that is certainly not a step to be skipped. It begins with an initial website assessment to determine if there are any design issues that may interfere with your site's success in ranking with the search engines.
Next, your site's use of keywords is analyzed and compared with the most optimal keywords that will help your site bring in not only a high volume of traffic, but the right type of traffic. Site structure and navigation will be reviewed to make better use of keyword optimization and our staff will suggest any necessary changes to meta tags, titles, navigation, and link text.
Finally, the content on the home page and any other important landing pages is optimized for keywords and search engine algorithm guidelines, all the while making sure your message is clear, engaging, and powerful!
Now, that you have a great search engine optimized site, you have bupkis if no one knows about it! It's time to get the word out and this is where Directory and Search Engine Submissions come in to play.
Directories: These are editor-compiled. Real people look at your website, evaluate it, and (we hope) add your website to the index. The major directories are: Open Directory. Owned by America Online, it provides results to around a hundred places, including the directory portion of Google.com, Netscape, AOL Search, and so on. LookSmart. This one is mostly important because it provides the directory to MSN. Another optional step is to get your website listed in major paid web directories, such as the Yahoo! Directory, Microsoft Bcentral, Business.com, and Looksmart. Each of these directories has it's own yearly price for paid submission, but they all can help in building your website's link popularity.
Search Engines: The techniques used to achieve effective search engine ranking are completely different from those used with the directories. Another integral part of our website optimization services is to submit your website to all major search engines. This includes Google, Yahoo!, MSN Search, Ask Jeeves / Teoma, DMOZ, and several others. We will check these search engines to see where your site may already be listed and then submit your site to any free search engines where you are not currently listed. Actual search "engines" are automated systems that employ mathematical methodologies to evaluate your site and include it in their indices. Search engines primarily look at title tags, headlines, body text, links that connect pages to other pages within the site, links that lead into the site from external sites, page filenames, URLs, ALT tags, and some even still pay attention to keyword tags, description and comment tags.
Link Building Campaigns
Finally, and this is big, to go from "zero to hero" in the search engines requires some serious quality and quantity of inbound links to your website. These are like "votes" from other sites saying "hey, you rock!". This requires, time, expertise, and just plain old stamina as it is an ongoing process that must be performed as long as you have a website and have a desire for high ranking. Don't despair! The most grueling work is in the beginning and our staff can provide this service on a monthly basis. In the alternative, we can set you up and then suggest an ongoing inbound link strategy for you or your internal staff to follow.
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