Search Engine Optimization (SEO) & Social Media Marketing
First let's get something straight. If you're in business today, then your parents were wrong: Being Popular Does Matter. And this is even more evident, and tricky, when we talk about doing business online.
Why is search engine optimization important to today's business person? Isn't this type of marketing just for dot-commers? What about the ordinary small business and brick-and-mortar store owners?
Let's consider a few facts. Each day, thousands more people flood onto the internet and among the first stops for newbies on the Web are Google, Yahoo, and MSN - each having it's own powerful search engine. It would be reasonable to conclude that eventually every new Internet user will be doing a search and, eventually, those users will try using search for local services.
If your website is not optimized for the search engines, you are likely being lost in the shuffle with the other 6 billion web pages on the Internet. Effective search engine registration will place your local business in a position to be found without the searcher having to resort to the old Yellow Pages phone book.
Search engine marketing is one of the most effective and affordable ways to build brand name awareness. Effective use of this tool can be very powerful. About 85% of Internet users seeking products or information use search engines to find them. Billions of dollars in online product revenue are being earned annually by larger Internet services such as Google and Yahoo.
SEO optimization is both an art and a science. It involves creating a site theme. It also involves writing and editing, building inbound links that constitute "votes" for high positioning of the client website, and the strategic use of keyword phrases in important places.
Website Copy and Content
Search Engine Optimization is the first half of the battle - we call it "Admission to the Clique". The second half is just as important, if not more so. Let's say you do get that admission. There are a few important questions you need to ask yourself before starting this process at all:
- Is the message on your website clear and concise?
- Do your visitors know what you want them to do?
- Are you confident that you're reaching your targeted audience?
- Is your content fresh, unique, interesting, engaging?
- Do you create the desired emotional connection with your audience?
If these questions made you squirm in your seat or nervously look around the room, perhaps a look at your webcopy is in order.
Social Media Marketing
Have you ever wanted to be the talk of the town? (in a good way). Have you ever been to a party and seen that one person that everyone is clamoring to get close to and noticed the "buzz" around the rest of the room just because that person was there? Would you like to be that person? Or better yet, would you like that for your business? This is what Social Media Marketing, and what we, can do for your business! Social Media can make you the center of attention, the "Rock Star", the talk of the town, and drive traffic to your website and your business in mindblowing numbers. Give us an opportunity to show you our Social Media Blueprint. It's something that you won't find anywhere else - Guaranteed!
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